In this clever advertisement for Bolibomba Gum, a Venezuelan brand of bubble gum, the ad campaign theme is exercised in these two side by side pictures. Although the subject of each ad changes, as does the background color, the theme remains clear. In each picture you have a young adult (one male, one female), fit, healthy, and wearing nice clothing. The theme as illustrated by the ad is that no matter who you are (or what you look like) you’re never too old to enjoy bubble gum. And the simple pleasure that bubble gum provides may just be enough to bring out the kid in you. Obviously it is a product for the young at heart, as further illustrated by the humorous child-like faces showing through the enormous globes of bubble gum being blown from the mouths of each person. A very simple and clever ad that speaks well to those who do not take themselves too seriously, and provides an easily repeatable theme to spread out over additional ads (in triplet).
No comments:
Post a Comment